Within the reporting tab, you create an Engagement Report. Next, you choose the date range you need, and select ‘Launch’ as the event to track.
Within seconds, you have a full report showing the number of fresh installs by day, and corresponding insights into application launches.
Time to get your thinking cap on! If the majority of users launch the product between days 1-3, it’s time to focus optimization efforts on keeping users engaged right out of the gate.