To start the process, you set up simple tracking links for each distribution channel: Facebook, Google & Bing. Next, you link attribution variables for the most common events in your product’s user engagement story to each channel.
After accumulating 30 days’ worth of data on each, you notice that the majority of abandonment on channel A is happening on the 29th day of the free trial, when your application pops a message about the paid version beginning soon. Knowing this, you decide to offer a 10-day free trial extension to channel A users.
Over the next 10 days, you see almost 100% of Facebook users accept the trial extension, and also demonstrate 50% higher engagement with the application during the extension, compared with the initial 30 days. Purchases of the application also increase by 40%, giving you some interesting data – both qualitative and quantitative – and helping guide your decision making process for this source.