By wrapping each stage of the product lifecycle with a custom event, you observe that 30% of sales occur 6-8 days prior to the trial’s end, when your product prompts the user to purchase.
That same prompt offers the option to ‘end trial’ and you notice that 40% of users are abandoning the trial at this time. You decide to remove this option and add this messaging to its own, independent notification that pops 14 days prior to the trial’s end.
Abandonment rates decrease by 15%. You have successfully increased conversion rates by identifying an issue within your flow. Now, on to the next one.