DeskMetrics Blog

We’re happy to announce that has been 1 year since DeskMetrics was founded. During these months our team has worked hard and has made numerous improvements on DeskMetrics Analytics in order to offer you an even better service. DeskMetrics has been mentioned in several renowned institutions, newspapers, magazines, sites and blogs as Stanford University, TechCrunch, Financial Times, Information Week, StartupDigest, ReadWriteWeb and others. DeskMetrics was also mentioned recently by The ...

Documentation often determines if a project will be used or kept in the attic forever. You can have the best product out there, but it might fall flat because of a lack of good documentation.                 At DeskMetrics, we realized that our documentation hasn’t been as helpful to our users as we wanted. So we decided to review it and make some improvements ...

You have an idea for an application and you’re sure it’s going to be a great success! You develop it, hack into TechCrunch and plant a story about it. All of a sudden you’ve got a ton of users and a ton of attention! That’s a great start, since there are lots of software on the internet and standing out amongst them is not easy! But there are a lot ...

Sometimes people ask our team why they should use DeskMetrics' analytics service, and maybe pay for it, when they can use Google Analytics for free. That would be a tricky question to answer if both options offered the same functionality, but they don’t. Contrary to many people’s expectations, desktop and web analytics are not direct competitors, but rather complementary software that can be used together. To learn the differences, and ...

Developers usually get very excited about creating a super cool brand new version of their application, full of new tools and boasting a hip new design. But sometimes, what was the developers’ triumph is the users’ nightmare. So before developing a new version of your software, check out some of the reasons our clients have found users prefer older versions: 1) The new version is so different and complex, users ...

Two of the most important data points that every developer should know about their application are the events and features usage. With the help of an analytics platform like DeskMetrics, it’s possible to: see all the events and features that exist in a specific application. compare the usage of an event or feature in different days. compare events or features and find out which of them are the most used. ...

The number of installations is information that most developers usually focus on, but it isn’t the only relevant factor when talking about increasing an application’s number of users. Even if there are lots of people installing an application, the number of active users will never increase if there are also lots of people uninstalling it. So it’s very important to focus on the satisfaction of the users that already use ...

We're very happy to announce that DeskMetrics is a sponsor of the Delphi Developer Days 2011. This one-of-a-kind event includes both joint sessions, presented by Marco and Cary together, as well as simultaneous tracks, where Marco and Cary break out into separate rooms to present individual topics. Whether you are using the latest version of Delphi, or are developing with an older Delphi version, you will come away with information ...

Key Performance Indicators (KPIs) help organizations understand how well they are performing in relation to their strategic goals and objectives. They provide the most important performance information that enables organizations, or their stakeholders, to understand whether the organization is on track or not, and reduce the complex nature of organizational performance to a small number of key indicators in order to make the information more digestible. This is the same ...

Wouldn't it be great to have employees eager to come to work on Monday morning? What would that mean to your organization? Presentation: "7 Steps to Improving Productivity and Increasing ROI".

Despite all the obvious software benefits, there is one problem: they lose market value too fast. That's why they need to be disposed of quickly. From the moment they are placed on the shelf, they should be sold as rapidly as possibe. Take note that good software sales leads to a good performance in the company. A good performing company would then be able to position itself better in the ...

Are you making assumptions about your product? Try measuring it and then improve it. It's quite common to find developers and software companies trying to understand how successful are their products based on the number of downloads of its installers and assuming that the users are using their software the way they think they do. It's even more common on small companies that don't do any kind of analytics and ...

Who are your best customers? Why do they do business with you? What is their competitive edge? What significant trends are impacting their industries?Presentation: "4 Things You Should Know About Your Customers".

If you can't accurately measure software delivery, then you can't improve it. Learn more about how increase your sales and know your users. Presentation: "Why Use Analytics on Your Software".

Decide which feature to implement next or first is often a difficult task to various product managers. We asked a few product managers, developers and successful entrepreneurs, and the three common questions they try to answer when deciding are: 1) Which features will make most money? 2) Which features can be built within shortest possible time? 3) Which features are absolutely essential for product/release to enter the market? And often ...

BELO HORIZONTE, MG, BRAZIL (December 28, 2010) - DeskMetrics, a Brazilian startup that provides an analytics for software companies and developers, has raised a $200,000 seed round led by an undisclosed regional angel investment group, notably only a two months after launching its service. The startup has officially launched on October, 29. Founder Bernardo Porto says that DeskMetrics is attracting big companies since their launch and the investment will help ...

In this post, we’ll show benefits of using desktop analytics and the importance of measuring desktop software delivery and usage. Develop and maintain computer software consumes lots of resources, of all kinds. In most companies, no matter what type of software is developed, they’re always interested in reducing costs and leveraging businesses to increase revenue. Benefits of using Desktop Analytics Web analytics services (such as Google Analytics) has evolved, and ...